The £6 Foundations Overhauling The Beauty Industry

There’s no two ways about it: The Ordinary redefined the way we see skincare. Particularly affordable skincare. They proved that good skincare and expensive skincare are not synonymous, and was so well received, the brand’s philosophy so well respected (pay only for ingredients that work, not for packaging, branding or unnecessary ingredients) that when their foundations launched […]

Makeup Myths 1: ‘That’s SO Pigmented!’ – Why Pigmentation And Quality Aren’t Directly Correlated

We live in an age where a product being pigmented is synonymous with that product being great. A fully opaque finger swatch is the hallmark of a stellar product. Putting aside the fact that finger swatches on the back of a hand are probably the least accurate representation of a product (a finger is not a […]